On September 1, 2025, we announced our brand statement and brand vision, “Moving freely. Elevating lives,” which embody our shared strength, sense of purpose, and vision of our employees.
The brand statement embodies the principles and ideals we hold dear, while the brand vision distills that essence into a single, clear phrase.
Under this powerful message, we are committed to fostering a world that is more accessible and inclusive—not only in society and everyday life, but also within Fujitec itself, across divisions and in our relationships with customers and all stakeholders.
Every day across the world,
millions of people have their lives diminished by obstacles
like stairs, steps and uneven surfaces.
For them, the joys of city life are out of reach.
That’s why FUJITEC makes elevators and escalators,
that enable people to move freely and overcome obstacles
regardless of age, physical ability or economic status.
The safety and reliability of our products allow people
to go anywhere at any time, enjoy new experiences and
connect to new opportunities.
We get close to people to understand their needs and desires
and then realize them.
That’s how we develop beautiful and functional cities
where everyone can fulfill their dreams.
This lies at the heart of our DNA.
We collaborate with people from nations around the world
because we believe that our elevators and escalators
are there to improve the lives of everyone, everywhere.
© 2022 FUJITEC CO., LTD.
